Privacy notice

Who is responsible for your information

Indexify SEO Platform is a service of Indexify Ltd, a company registered in England and Wales, company number 15094544, with its registered office at 86-90 Paul Street, London EC2A 4NE. Indexify Ltd is the controller of the personal information described here. For anything about your information, email info@indexify.co.

What we collect

• What you tell us when you sign up: your email address, your website address, what you sell, the area you serve and any competitor websites you name. We keep this as soon as you press the button, even if you do not finish paying, together with how you found us: the campaign details in the address you arrived from (such as utm_source or utm_campaign), whether it carried an advert click reference, the page you landed on and the time.
• Payment details: handled by our payment provider, Stripe. We receive a customer reference and whether payments succeed, but never your full card number.
• Using your dashboard: which tasks you tick off, and a record of the emails we send you.
• Signing in: one-time sign-in links and a session cookie, both stored only in scrambled (hashed) form.
• Security: to stop misuse of the sign-up and sign-in forms, we count attempts per connection. We store a scrambled form of your IP address and email for this and delete it within a day.

We also collect public information about your business: the public pages of your website and of any competitors you name, and search data about them.

Why we use it, and our legal basis

• To provide the service you pay for (contract): building your dashboard, writing your tasks, checking your pages, sending your weekly email and sign-in links, and taking payment.
• To keep the service secure and working well (our legitimate interests): rate limits, error logs, and checking costs and reliability.
• To meet legal duties (legal obligation): keeping payment and tax records.

If you do not finish signing up (our legitimate interest in understanding why), we may send you one short email about an hour later asking what held you back. It is the only one, it has an unsubscribe link, and it is never sent to anyone who has paid. You can say no when you sign up by ticking the box under the email field. Your answer, if you give one, is kept with your sign-up.

Apart from that one email, we do not send marketing emails from Indexify SEO Platform, and we do not sell your information.

Automated analysis

Your dashboard and tasks are produced automatically, including by AI software, from your website's public pages and search data. This analysis is about your website, not about you as a person, and it has no legal or similarly significant effect on you.

Who we share it with

We use a small number of service providers who process information on our behalf, under contract:

• hosting and database providers, which run the service and store its data;
• Stripe, which handles checkout, payments and subscription management;
• an email delivery provider, which sends sign-in links and service emails;
• a search-data provider, which receives your website address, competitor addresses and search terms (not your email or payment details);
• an AI provider, which receives your website's public content, what you sell and the area you serve (not your email or payment details);
• only if you accept cookies: Google (Google Analytics and Google Ads) and Meta (Facebook and Instagram), to measure our adverts. When you accepted cookies before signing up, we also tell Meta directly that a sign-up or payment happened, with your email address in scrambled (hashed) form, so the same event is not counted twice.

Some of these providers are based in, or use services in, the United States or elsewhere outside the UK. Where that happens, the transfer is covered by safeguards the UK recognises, such as the UK International Data Transfer Addendum or the UK extension to the EU-US Data Privacy Framework. We will also share information if the law requires it.

Cookies

How long we keep it

• Your account, website details, dashboards and tasks: while your subscription is active.
• After you cancel: we keep your dashboard for up to 12 months in case you return, unless you ask us to delete it sooner.
• Payment and tax records: 6 years, as UK tax law requires.
• Sign-ups that were not finished, with any answer you gave: 90 days, then deleted.
• Sign-in links: 20 minutes. Sessions: up to 30 days. Rate-limit counts: up to a day.

Your rights

You can ask for a copy of your information, ask us to correct it, delete it or restrict how we use it, object to how we use it, or ask for it in a portable format. Email info@indexify.co and we will reply within one month.

If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk.

Changes to this notice

If we change this notice in a way that matters, we will email you. The date at the top shows when it last changed.